Using images as a visual communication tool is more complex than just taking a photo with your smartphone.
With the right use of photography, a brand’s character can be easily conveyed. Images transport emotions that can be quickly grasped and understood by the end customer.
„What does YOUR visual world look like?“
How do you define a visual language that truly fits you?
There are many things to consider. Various variables such as perspective, sharpness, contrast ratios, lighting, etc., need to be well thought out in advance. The color scheme of the images should harmonize with the corporate identity.
In addition to the technical aspects, you need to think about WHAT you want to show and, most importantly, HOW you want to present it. Subject and staging are important tools to best achieve your communication goals.
However, beware of over-staging—it’s essential to remain authentic!
„So that’s how it looks!“
Once you’ve defined all of this, you can actually get started.
The important thing is that you don’t deviate from what you’ve decided in advance. Everything should take place within the framework you’ve envisioned.
This way, you create your own visual world, strengthen your brand, and also have a nice Instagram feed that showcases a consistent style.