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The goal of sound logos per se is not inherently lofty or complicated – no, essentially, it is simply about making one’s brand audible and conveying its values as effectively as possible through sounds. The consuming audience thus experiences brands a bit more intensely through this means, and the brand itself is further strengthened by the judicious use of sounds. The effect achieved is by no means new. On the contrary – for thousands of years, acoustic means have been used to attract attention. One of the oldest examples of this is fanfares, which were used to represent different royal houses. But back to the present: for modern companies for whom solid, strong branding is important, a sound logo becomes

Brainsworld brings home 1 silver and 1 bronze Panther to Leoben. Two trophies from the Styrian advertising award, Green Panther, go to Brainsworld for the projects „Legends of Leoben – Employee Marketing“ (this is already our second award for this project) and „Live Congress Leoben – Press Conference.“ Particularly in the area of employer branding, we have been able to provide companies with solid support over the past few months – we are very pleased that this effort has now been recognized with awards. Thank you very much! We are truly proud of this and are extending our Green Panther streak to 10 years! Thanks to the entire crew and our clients who have walked this path with us! Forward

Employer Branding is now visible at every corner… or perhaps, better said, at every intersection. What we’ve been prophesying to our clients for years is currently hitting with full force. The shortage of skilled workers is omnipresent today and is becoming increasingly visible to the masses through more or less successful measures. It feels like every third billboard, citylight, and the like is an attempt by (often desperate) companies to inspire future employees. And no, we’re not just talking about corporations here – it’s precisely the local companies we all know that are hit the hardest. They are competing for every employee. Companies are faced with a shortage that has not been seen in such magnitude before. In the companies